If you’ve lived in Albuquerque for a while, you know that the Albuquerque Isotopes are anything but “minor.” Sure, they’re a minor league baseball team, but the city has never been a hotbed of major professional sports—we do just fine with our amateur and college teams, thank you very much!
Isotopes Park was built in 2003, and the team has been quite successful financially since then. In fact, Forbes Magazine recent listed the ‘Topes at number 7 among the top minor league baseball franchises. According to Amanda Goodman of KRQE:
According to the write-up in Forbes, the team itself pulled in $9 million in revenue alone and all that cash is coming mostly from where one might expect.
"Ticket sales, merchandise, sponsorships, food and beverage, those types of things," said Isotopes General Manager John Traub.
Traub said since opening their gates again at the new park in 2003, they thought they would do well based on the past success of the Dukes.
However, he said, they had no idea how big the team would become.
"It's been very humbling 'cause our staff works their tails off to make sure that our fans' experience at our ballpark is second to none," Traub said.If you haven’t been to an Isotopes game, you should check them out! Tickets are relatively inexpensive, and the team is quickly becoming an part of the city’s cultural fabric—just don’t call them “minor”! To read more about the ‘Topes success, click here.
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